In Lollypop, projects started to roll in one after the other, marking an essential feature of our agency culture that enabled us to engage in multiple projects within a short span of time. One such new project was named "UrbanKisaan." UrbanKisaan is a farming company with a strong focus on sustainable agriculture, harnessing hydroponic and vertical farming technologies to tackle global farming challenges. Through the establishment of hyper-local urban farms, they aimed to create a fully transparent supply chain while maintaining a low carbon footprint.

The project's primary objective was to develop an online delivery application, allowing users to place orders directly with the farmers, eliminating intermediaries. This app had two versions—one for customers and another for farmers. Customers could effortlessly order fruits, vegetables, and other groceries directly from the farmers by selecting their preferred farm and farmer.

In addition to these features, there was an intriguing aspect called "community buying," which enabled customers to join forces in their purchases, unlocking various perks and offers. The project proved to be both engaging and enlightening, offering us valuable insights into the organic farming domain during the research phase.

Our journey kicked off with stakeholder interviews and competitor analysis, which were followed by the wireframing phase. After finalizing the wireframes, we seamlessly transitioned into the UI design stage and successfully completed the UI design for the customer-facing screens.

Before we could commence work on the screens for the farmer app, the project unexpectedly came to a halt. The UrbanKisaan team had to terminate the project due to internal reasons. Nevertheless, this project remains one of the most enriching experiences I've had, allowing me to gain extensive knowledge about this domain and its challenges.

Once our team was assembled, we embarked on a series of in-depth discussions with the UrbanKisaan team. Their communication was precise and expressive, outlining their vision for the app and its standout features. Their goal extended beyond providing fresh and nutritious food; they aspired to cultivate a sustainable future for farming and nourish the world in a manner that benefited both people and the planet. Their vision was to develop an application that served as a bridge between farmers and customers, dismantling the barriers imposed by intermediaries and hoarders, ensuring that every citizen had access to fresh and organic food.

Following these stakeholder interviews, we conducted a thorough competitor analysis to gain insights into the operational methods of prominent online delivery applications. Our objective was to understand the typical user behavior and identify the most common pain points encountered by customers during their online ordering journeys. We scrutinized apps such as Dunzo, Zomato, and Swiggy. The insights gleaned from this competitor analysis served as a valuable starting point for our project.

Our journey continued as we delved into the creation of wireframes for the mobile application tailored to the needs of customers. Surprisingly, the wireframes received swift approval, even faster than initially anticipated. The UrbanKisaan team exhibited great enthusiasm to witness the UI design, expediting the wireframing process significantly.

However, we encountered several deliberations and discussions, particularly when it came to the community buying module. This aspect of the project underwent multiple iterations and sparked numerous conversations, as we aimed to fine-tune and perfect this crucial feature.

In parallel with the confirmation of the wireframes, we commenced our journey into the realm of visual design. The UrbanKisaan team had thoughtfully furnished us with their brand guidelines, a treasure trove comprising their color palette and logo. Drawing inspiration from these guidelines, we meticulously derived the visual design elements and opted for the Inter font family to harmonize with their branding.

The UI design for the landing screen presented a considerable challenge. It entailed the integration of several features and entry points for users, making it a complex puzzle to piece together. We engaged in numerous iterations and held extensive discussions with the UrbanKisaan team to ultimately arrive at a robust and cohesive UI design for the landing screen.

After finalizing the designs, we proceeded to prototype the entire application, a crucial step in mapping out user journeys and addressing unique scenarios. We diligently crafted the prototype for the entire customer application and shared it with the UrbanKisaan team, who expressed genuine satisfaction with the results.

Simultaneously, our team was actively engaged in exploring and wireframing the farmer-side application. However, right before our scheduled discussion with the UrbanKisaan team about the future of the farmer-side application, we received news of an indefinite delay in the project's progression. Unfortunately, it never resumed from that point onward.