A visionary application proposal for Caesars Palace, Las Vegas, Club House stands as the gateway to Caesars Entertainment's premier gaming and event destinations. Seamlessly integrating the allure of Las Vegas, Atlantic City, New Orleans, and beyond into a digital realm, this app promises an unparalleled experience.

Our mission was to design an app that would elevate the encounter at Caesars Palace, Harrah’s, Bally’s, Horseshoe, and the entire chain of affiliated hotels and resorts.

The journey began with a user motivation diagram—mapping the virtual path users tread before embarking on their real-world excursions. This process unveiled key user milestones that paved the way for our wireframes.

Wireframing ensued, refined through multiple iterations. With most screens solidified, we transitioned to the realm of visual design. The app demanded meticulous attention to detail, balancing accessibility and aesthetic allure without disrupting user flow.

As the team spearheaded this transformative project, the integration of accessibility, aesthetics, and usability played a paramount role in shaping the Club House app's success.

The adventure begins with users itching to plan an event. They morph into research ninjas, scanning online and offline realms for the perfect spot. Cue past memories, personal vibes – it's like crafting a magic potion.

Then, ta-da, options emerge like gems. Users dive into a swirl of deal hunting and add-on peeking. The cycle spins a few times, like a merry-go-round of possibilities. Drumroll, please! One star shines, and that's the winner.

Now comes the Sherlock moment: users scrutinise, review, maybe do a little victory dance, and hit that payment button. It's the grand finale of event planning theatrics!

We kicked off with hand-drawn wireframes, then digitized them for a tech twist. Lots of tweaks followed to nail user needs. After less than a week of this creative puzzle, we jumped into the artsy part. We danced through color choices, partying with references until we found the coolest theme and vibe.