Manjunath Bhat

Al Zahia VR iPad Application

Client

Smarrt

Sector

Real Estate

Year

2020

Amidst the pandemic's onset, the unique Al Zahia project landed on my desk. Unlike my usual endeavors, this one had its own intriguing rhythm.

Smarrt, a notable player, entrusted me with an intriguing task: crafting a proposal for the Al Zahia project—an iPad application purpose-built for their marketing team. This app poised itself to become the cornerstone of their marketing endeavors, facilitating captivating virtual tours of both ongoing and upcoming construction ventures. Infused with the dynamic duo of 3D modeling and virtual reality, it empowered marketing professionals to showcase projects with a touch of finesse.

Embarking on this journey, I began with Smarrt's Minimum Viable Product (MVP) framework, establishing the bedrock through essential elements like user flow, task distribution, and information architecture. Progressing further, my expedition led me to sketch out meticulous mockups that coalesced into a preliminary proposal. What set this proposal apart was its delivery via video, an immersive presentation technique that enveloped the client in the very heart of the conceptualization.

Navigating these innovative pathways, I navigated through uncharted waters, ensuring that the Al Zahia project fused cutting-edge technology with marketing finesse, ultimately redefining the way projects are presented in the real estate domain.

Project Outcomes and Achievements

Immersive Virtual Tours:

Created an interactive iPad VR application allowing users to experience virtual tours of Al Zahia's ongoing and upcoming construction projects.

Enhanced User Engagement:

Facilitated increased user engagement by providing immersive virtual experiences of real estate properties, fostering deeper connections with potential clients.

Utilization of InVision Studio:

Leveraged the capabilities of InVision Studio to design and develop a clickable prototype, enabling seamless navigation and interaction within the VR application.

Seamless Navigation:

Designed intuitive navigation pathways within the prototype, ensuring users can easily explore different construction ventures and navigate between various sections of the application.

Visual Representation of Construction Ventures:

Effectively showcased the architectural designs and features of Al Zahia's projects through visually appealing and interactive VR experiences, enhancing client understanding and appreciation.

Client-Centric Approach:

Demonstrated a client-centric approach by designing the VR application to meet the specific needs and preferences of Al Zahia's target audience, enhancing their overall experience and satisfaction.

MVP from Client

The client had already laid the foundation with an MVP, detailing methods agents would use to showcase the building's surroundings. This MVP, while decent, became my stepping stone to crafting an enhanced version.

My journey commenced with documenting the MVP's user flow. Through rounds of review and revision, I honed the flow to perfection, adding some extra functionalities.

With a solid user flow in place, I plunged into the visual design phase. To maintain clarity, I assembled a low-fidelity prototype, utilizing existing screenshots as a personal guide to track the screen progression.

Visual Design & Prototyping

The wireframing phase proved to be a challenging journey, marked by numerous iterations and intense discussions before arriving at the definitive UI. This phase was brimming with intriguing insights from both users and the team, contributing greatly to the continuous learning and reevaluation process.

Once the wireframes reached their final form, my role shifted to crafting the design mockups. Responding to a pressing demand from the business team, I embarked on the desktop version's creation as a priority.